Registration Preliminary Information

The use of AFL Intellectual Property (IP) is reserved for companies or entities who have authorisation in the form of an existing partnership/relationship with the AFL to use the AFL or AFL Club logos for a commercial purpose.

Please note the Australian Football League owns the AFL and AFL Club trademarks and as such, require final sign off from the Australian Football League.

Please note that this online system is not designed for Licensing and/or merchandise enquiries. For this purpose refer the Contact Us link on www.afl.com.au

The AFL would like to inform all users of the Brand Approvals system that we will be launching a new and improved Online Brand Portal. We will be stopping all registrations occurring through the current site.