AFL Brand Approval System

The AFL’s Intellectual Property (IP) is one of AFL’s most important assets. Therefore it is vital that all AFL IP is used correctly and consistently in all brand communications to reinforce its value.

The AFL Brand Approvals System is for all AFL IP requests and artwork/creative approval submissions.

• The AFL considers its brands to be its most important long-term asset.
• The AFL owns all AFL logos, club logos and other intellectual property associated with the AFL competition.
• It also has intellectual property rights that ensure the appropriate use of AFL images and vision.

To select which area of the site you would like to move to next please use the menu on the left hand side of the screen.

To request access to the AFL's 2009 Club and Commercial & Program style guide's please go through the New Logo Request option in the left hand menu, once you have logged in.

To login, use the login box in the top left corner of the page. If you don't have a login, go to the Register page to create a login.